Genre

 Genre

 

"Genre is no longer a fixed set of elements"

Buckingham (1990) argues that genre is a "constant process if negotiation and change"

 

The genre of the music video will heavily impact the conventions that are seen within my music video.

 

Genre: A French word meaning 'kind or sort'

They have codes and conventions to help audiences identify the genre of something.  It is a repertoire of elements that an audience will expect to see, almost like a list of ingredients.  

 

Why is it helpful to know the genre of a media text before you view it?

• You know what to expect from it
• Helps you find similar things you might like
• Fulfils audience expectations
• Genre's are predictable
• Short hand way to communicate to the audience
• Quick set up or plots/characters
• Still needs a twist to help avoid clichés

 


Contentions of a 'pop' music video:

• Camera work
• Close ups of performer
• Lots of movement to make it more exciting
• Lots of zooms, panning and tracking
• Editing
• Cuts to the beat
• High brightness and contrast, long exposure
•  Fast paced cuts
• CGI

Mise-en-scene

• Setting
• Grand and luxurious setting
• Exotic
• Costume
• Big costumes - elaborate and over the top
• Bright colours
• Exaggerated clothing
• Lighting
• High key lighting
• Props
• Sexual desire
• Glamorous props  

• Performance/narrative
• Singing
• Dancing
• Integrated
• Disjuncture - without artistic meaning