Focus Group and Analysis

 

Focus Group

 

Focus Group Analysis

Question 1

For this question we gave our focus group a picture of a ‘Vampire Weekend’ album, we then asked them to identify the genre, everyone in our group identified it as an ‘Indie’ genre album. This means that mine and Oliver’s album design which took inspiration from this particular album is suitable and recognisable as an ‘Indie’ album.

Question 2

We played a short section of our song, Whiskey Bar, to the focus group then asked them what they liked about it. Out of the 5 people 3 of them really liked the song while the other two said they thought it was a bit repetitive and didn’t really like the lyrics.

Question 3

Question 3 was about the concept, Oliver read out a brief over view of the things we plan to put into our music video and some of the main concepts we plan to create. We got positive feedback from out ideas with a lot of interest with the Ikea style performance and the fairy lights. Also the use of split screen editing was considered good as long as it was done well.

Question 4

The focus group thought that the band would look quite normal, with jeans and boots. Very stereotypical of a ‘Hipster’ We did not get too much feedback here because the focus group just thought that the band should look like an average ‘Indie’ band.

Question 5

For the final question we asked what sort of audience (and stereotypes they would carry) our song would be aimed at. The group felt that the audience would be very edgy and cool and slightly ‘hipster’ and between the ages of about 17 to 26.