Conventions Of a Music Promo:
Throughout the Oasis music promo 'Cigarettes& Alcohol' there are several very stereotypical conventions that we would expect to see. The main one being a lot of advertisement of the band. This is done through close up shots of the lead singers and also other members of the band, this is mainly used to create awareness of the band and also allows the viewers to see the band performing, it sort of gives the audience and fans a clarification that this band can actually perform and sing.
As well as advertising the band members, it is also quite common to see things such as props as a form of endorsement and advertising. Now a days we tend to see things like cars and phone or laptops being used throughout music videos but this was not always the case. In earlier music videos, such as this one, amps and guitars were often used as a way for the band to bring money it. This is clearly seen when the guitarist is shot using 'Marshall' Amps.
The use of props in this particular music video is very basic and literal, this images of people smoking and drinking alcohol. However simplicity does actually work for this music promo. The props, setting and 'actors' used in this promo work really well together and create a very grungy 'exclusive backstage party' effect. This could make the promo effective and popular because it allows 'average' people at home to feel as though they are part of the rock star life style.
Following on from this, the placement of the camera, in the audience looking up to Oasis, again adds to the feel that the viewer is actually there watching the band perform. This helps them to feel connected with the band without actually being there which of course will help to build up a fan base and maintain interest. By using a hand held camera the shot them becomes unsteady and continues to create an effect of being there and watching them live.
The use of props in this particular music video is very basic and literal, this images of people smoking and drinking alcohol. However simplicity does actually work for this music promo. The props, setting and 'actors' used in this promo work really well together and create a very grungy 'exclusive backstage party' effect. This could make the promo effective and popular because it allows 'average' people at home to feel as though they are part of the rock star life style. Following on from this, the placement of the camera, in the audience looking up to Oasis, again adds to the feel that the viewer is actually there watching the band perform. This helps them to feel connected with the band without actually being there which of course will help to build up a fan base and maintain interest. By using a hand held camera the shot them becomes unsteady and continues to create an effect of being there and watching them live.
Oasis have kept with the common use of objectifying women in this music video, by having tall skinny girls wearing not much clothing they are yet again emphasizing the carelessness and free spirited lifestyle of a Rockstar band member.
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