What have you learnt from your audience feedback?

Before we began to plan our music video our group created vox pops and interviewed people to find out their favourite music video and why they liked it. We also created a questionnaire and a focus group to find out what our target audience was expecting from us and to find out if they felt our initial ideas were suited to our genre type. In doing this primary research the group were able to gather a basic plan of what the music video is going to look like.

From the information that we gathered we learnt what our audience was expecting form the costume and location, we acted on this by fitting our costume and locations to what the focus group were expecting. We also learnt that the focus group felt we needed to be careful not to make the music video too repetitive as they felt the lyrics were repetitive and they felt that this would make the music video boring. 

Our mentor helped us with frequent meetings to discuss the progress of the music video and any changes necessary. From these meetings we were given a list of improvements and changes to be made and a few days to make the changes. This was helpful because it gave us an outside opinion on the video and some other inspiration. It also allowed us to get our music video to the highest possible standard. 

Once the video had been completed and uploaded to YouTube we were able to gain feedback from a larger audience who didn't necessarily know us and by using the PollEverywhere we gained harsher feedback because people could respond anonymously therefore wouldn't feel obliged to give positive feedback. The feedback we got was mainly very positive and several people ‘Shared’ our video on Facebook. Not only this but we were able to contact the band EchoTape and sent them a link to the video, the band gave very positive feedback on it and even asked if they could share it on their own Facebook page, this meant that the perfect target audience was reached because EchoTape’s own fan’s were able to see the video and feedback. On top of this we create another short focus group with a different set of people to ask them questions on our finished music video and ancillary tasks (Below)