By looking at these media products as a whole, I feel that our group met the task very well. This is because I feel that we managed to produce three different types of media and bring them together to create a promotional package. As well as this, our three products work together to give out our desired representation of our chosen band ‘EchoTape’ and then carried this representation throughout the other elements of the promotional package produced.
To make the three products work and relate to each other it was important for us to create a synergy, meaning that when you looked at one product you would instantly know that it was part of the ‘EchoTape’ promotional package. We did this by keeping a main and recognisably unique band logo and used this through out the three products Not only this, but we decided to have the lead singer appear on both the front cover of the magazine advert and on the front and back of the album cover, tis way anyone who sees the music video will instantly recognise him in the advert or digipak and vice versa for the other products.This helps with advertising as it begins to build up an image for the band that is relatable throughout its work. Along with the use of the lead singer appearing in all three products, on the inside cover of the digipak we chose to have a shot of the girl on the bike holding up the wheel to go behind the CD panel. We choose to have this image here because ‘Whiskey Bar’ (the song we used in out video) is the main selling point for the video therefore we felt it important to make a strong link here.
Ideally, our magazine advert would be advertised in independent music magazine through out the UK and globally. This would mean that the audience who are viewing it will take an interest in it and the advertising will be worth while as we are making the best possible attempts to reach our target audience. Below is a list of magazines we feel our magazine advert would fit into well and would mean maximum target audience was reached.
The Wire
The Wire is an independent, monthly music magazine covering a wide range of alternative, underground and non-mainstream musics. The Wire celebrates and interrogates the most visionary and inspiring musicians on the planet, past and present. Its office is based in London, but it serves an international readership. The magazine was founded in 1982, primarily as a jazz and New Music magazine. Between 1984-2000 it was owned by Naim Attallah's Namara Group. In December 2000 it was purchased in a management buy-out organised by the magazine's staff and has been run independently ever since.
Bearded
Bearded exists to generate coverage for independent labels and artists regardless of genre, background or how fashionable they are. Bearded aims to do this with writing that allows the reader to form their own opinions rather than being told what to think and what to like. Bearded’s editorial direction is not dictated by advertisers, distributors or anybody else that might generate monetary support. It is put together exclusively by music lovers for music lovers – like a conversation in a pub, but much more polite.
FLUX
FLUX is a spirited, independent fashion, music and arts magazine featuring the best, living, breathing culture from the UK & across the globe. FLUX was launched as a fanzine in Manchester in 1997. It evolved into a high end style and culture magazine distributed across the UK and beyond.
To gain digipak sales, I feel it would be important to sell our digipak in the large and well known music shop, HMV, this is because this shop is split into genres and shoppers know that they can find a range of music here. So not only will people who are specifically looking for our album know exactly where to find it, customers who are looking around for a new genre of music will also be able to find the album without having to go to specialised record shops. By being in HMV the digipak would be available to a large market of both existing and potential buyers. Another bonus to selling the digipak in HMV would be the promotional affairs that they do here, occasionally HMV will carry our ‘meet and great’ sessions within their larger stores and also offer CD signings when new and popular albums are released. This would mean that a promotional activity could be organised in which ‘EchoTape’ could physically come down and meet their fans and sign their Digipak’s. In doing this ‘EchoTape’ would be able to drum up even more support from buyers and potentially vastly increase the sales of their digipak and album.
For the music promo I feel the best way to reach a maximum audience is through modern technology such as YouTube, Facebook and iTunes. This is because I feel that the audience who tend to listen to this genre of music are more likely to go out and actively search of the music they love online, via websites such as ‘last.fm’ and ‘YouTube’ where other bands and artist’s are ‘suggested’ to them. This is because I feel that this particular target audience are a lot more open to music choices and willing to discover new music and bands. By using these modern websites such as YouTube viewers have the ability to ‘share’ their favourite songs across many platforms such as Facebook and Spotify, meaning that an even larger audience can be reaches almost instantly and for no extra cost from the producers. These factors I feel make modern technologies more suited to advertising this genre because there is larger opportunity to reach a mass audience quickly and effectively.
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